For this assignment we had to pick one of our favorite logo designers and one of their best logos. Paul Rand has been one of my favorites after I found out that he is responsible for designing the ABC television logo. He is also responsible for Apple’s iconic logo of the bitten apple. Strongly believing in the saying “less is more”, Rand exemplifies this motto in many of his logos, while still representing the company and their services.
Below are some of the logos Rand is responsible for.
Rand’s earlier design of the IBM logo
