
To say that I am proud of my group members for collaboratively coming together and executing a great presentation would be an understatement. Here it is…..our turn to present for Applications class. After such a stressful week and many scratched out ideas, our group came together to deliver a very entertaining, well planned and put together presentation. Bob Greenburgh of R/GA was the speaker the previous week. Although his presentation seemed very flashy and I left the class still waiting for the big bang; I did take away several topics that he brought up. He discussed his company’s reinvention and the importance of the user experience when building an identity for a product. The user experience was one theme that stood out for our group. When referencing the Nike ID campaign and the Nike marathon, the company’s main focus was to make the consumer feel like they were part of something bigger. The Nike ID sneaker campaign allowed people to customize their sneakers. The marathon, which was set on a specific date encouraged runners all over the world to run in their respective countries at the time and date specified by Nike. This event raised money for charity. However, even if runners couldn’t see someone else in another country, they still knew they were running for the same cause. The concept of building community was the main focus of this campaign. We started discussing reinvention (among many other concepts). However, after discussing all of our feelings about the presentation we came to the conclusion that among all of these concepts, people were the central idea
Our group latched on to this idea and created a fictitious company whose focus was on creating technology and applications that while allowing the user to complete a specific task also built community.
Together we created PTI…..Participatory Technology Inc.
Together we also came up with various web apps in an effort to reinvent two ITP activities…those activities being TNO and Foosball. Along with reinvention we also kept the idea of community and the user interface. Here are several applications that we came up with that would help the ITP community interact more with each other through playing foosball and increasing the number of people who host and attend TNO’s.
Craig made up a TNO-gram using flash, where friends can send electronic e-vites to their friends, encouraging them to attend TNO. The screenshots below illustrate the process of how one would send a TNO-Gram.
At the beginning of the program, I talked about how the number of people doing their own video promotions when they hosted TNO’s has decreased. At the end of our presentation, we showed several videos done by students to promote previous TNO’s. Tim came up with a potential processing sketch entitled “The Chosen One.” Every week, a random person would be chosen to receive free drinks at TNO. He also did a foosball camera demo called the fooscam, where players can log into the internet and watch live games of people playing foosball. In relation to this, Paul came up with an illustration of for a Foosball site where ITP students can challenge each other to play and keep scores. Peter did a google bar mashup where students can enter the name of the bar. This would help them to get the location and directions for getting to the bar. The final product would eventually allow people to post pictures concerning their nights at specific bars. Gloria and Chayoung came up with an animations for two ways Origami can be used to send messages to invite people to TNO. Leon came up with a picture to illustrate a way where people can put paper heads on the foosball puppets representing specific people in order to make the competition a little more personal. Below are some video for the various concepts explained in our presentation.
After presenting the class our campaign, we gave them the option to vote on any idea that they liked. We had each person attach a balloon to a wooden piece of their choice which represented each potential concept. After everyone cast their vote, the wooden piece with the most balloons would rise. The effect we were hoping for would be similar to a poll where a physical bar graph would represent how good or bad each concept was doing. Visually, the most popular topic would rise above the rest on the graph. In the end TNO-Gram was the winner. However, all the other concepts received many votes as well.


In a nutshell, the presentation turned out great and we received really positive feedback. When going into this presentation, I certainly dreaded it and was worried if we were going to come up with an interesting enough presentation. Our group was told “Years from now, you only remember your own presentation.” Before our presentation I liked a lot of the presentations and thought the other groups did a great job. However, our group’s presentation stands out for me because me all pulled together and delivered an amazing presentation. =]




